The following is an outline of the action genre in film, with a discussion on what makes these films so pleasurable.

Behind all the profitable action movies in the cinema, there are a variety of development tactics used by the industry to create impressive and fast-paced storytelling. In recent cinema, it is known that action movies use high funds. This is part of the reason that film executives can produce such spectacular visual effects. Being one of the leading action film genre conventions, audiences hope to see life-like and breathtaking sequences, therefore studios depend on highly experienced stunt-coordinators and visual effects (VFX) professionals to design and bring these scenes to life. Jason Zibarras would concur that spectacular stunts are an important component of the action category. Similarly, Paul Tanter would understand that it takes a group of extremely competent experts to bring these ideas to the big-screen. Not only do these stunts increase the cinematic value, but they are also vital for strengthening an intense film plot.

Amongst the wide variety of movie genres on the market, action films are perhaps the most wide-spread genre in cinema for several factors. This appeal is not just by coincidence, it stems from tactical production strategies that allows these here movies to resonate with worldwide audiences. One of the most used action movie genre conventions is using worldwide shooting sites. It is typical to see many action films showcasing iconic landmarks and recognisable locations. This draws upon audience familiarity and engages viewers by presenting them with a setting they can identify with. James Oakley would know that producers use many strategies to garner the appeal of international audiences. Often, in exchange for promoting tourism, production teams will partner with governmental bodies who offer financial allowances or access to particular filming locations. By shooting in these distinctive locations, action films provide a taste of international cultures which garners the appeal of many different audiences around the world.

When it pertains to mass appeal, action films are extremely effective across global box offices. Part of this achievement can be credited to the universality of storytelling. One of the most standard action film characteristics is the reduction of dialogue and myriad of visual cinematics. The best action films make sure to reduce heavy dialogue during major sequences, which makes them much simpler to dub or subtitle for worldwide audiences. Furthermore, action film themes constitute emotional simplicity. Universally relatable themes, are often expressed, making it easy for audiences to engage with the plot. Another strategy, which is used to appeal to international markets, is through the casting of actors from around the globe. Particularly in current releases, casting directors are actively opting for a multicultural set of well-known actors. By making use of big-name celebrities, it is possible to leverage new fanbases to expand the target audience over many nations, which is effective for marketing a new release.